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KICK IT OUT: United pledge support for 'Take A Stand' campaign

Important message gets United's backing

12 December 2020

Carlisle United are proud to be supporting Kick It Out’s campaign, Take A Stand, which is calling for action in the fight against discrimination in football.

Through Take A Stand, Kick It Out - football’s equality and inclusion organisation - want to create a culture where individuals take personal responsibility for being part of the change.

That includes fans, players, managers, CEOs, stewards, governing bodies, shop assistants and social media organisations – everyone on and off the pitch.

Most football fans will have witnessed some form of discrimination in football – on the terraces, in dressing rooms or on social media – but more needs to be done to move from awareness to action.

Take A Stand is both a challenge and an invitation for individuals and organisations to publicly commit to their own pledge. It is also a movement that everyone can play a part in.

United are supporting the initiative by asking their fans to take the ‘Take A Stand’ pledge to report all forms of discrimination, as soon as they witness it, and to help to spread the message by means of social media posts and videos.

Sanjay Bhandari, Kick It Out Chair, says: “Our Take A Stand campaign aims to tackle discrimination, but also create a culture where everyone belongs and individuals take personal responsibility for being part of the change.

"We can all do something to take a stand against hate and promote a more inclusive society. Our ambition is to turn bystanders into activists and to crowdsource solutions by capturing pledges of individual action.

"We want to use those pledges that we receive from the public and organisations, to turn them into insight and make anti-discrimination strategies better informed by understanding more about what people are doing on the ground.

“We know that social media can be a battleground of hate, which is why we’re working closely with Facebook and Twitter to improve that through looking at better regulation and enforcement, as well as updated and new reporting methods.”

Andy Hall, media officer with Carlisle United, said: “We’re proud of the fact that our fans already take this issue seriously, but we know that the work being done to rid the game of all forms of discriminatory behaviour still has a long way to go.

“That’s why it’s important that everybody does their bit, and that people know that they can report instances of such behaviour quickly, anonymously and sensitively.

"As a club we want to continue to highlight that message and we encourage everybody to act immediately if they witness any behaviour of this type, online or at the stadium."

Edleen John, The FA’s International, Corporate Affairs and Co-Partner for Equality, Diversity and Inclusion Director, says: "We are committed to delivering a game that is free from discrimination and it is important that everybody plays their part in helping to achieve that.

"Take A Stand will give fans and others involved in the game the impetus to support us on this journey and tackle this issue head-on.

"We know that discrimination exists in society and often manifests itself through football, and only by working together across the game to drive meaningful change through action, can we truly ensure the game is a safe and enjoyable environment for all."

For those who would like to make a pledge, either individually or as an organisation, or want more information on how to do this, please contact Kick It Out at info@kickitout.org. For more information about Take A Stand, visit: www.kickitout.org/take-a-stand

You can also make a pledge by joining the conversation on social media, just use #TakeAStand and tag Kick It Out in your posts. You can find them on social media as below:


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