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Commercial

KIT: Another large order placed

Home and away sales levels unprecedented

13 September 2023

Commercial

KIT: Another large order placed

Home and away sales levels unprecedented

13 September 2023

We are delighted to confirm that, due to popular demand, another large kit order has been placed with Umbro.

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Following unprecedented demand, and the most popular kit launch since records began, sales from the latest order were extraordinary and despite it being our biggest reorder on record, some sizes sold out quickly again.

Over 6,000 shirts have now been sold, which is already approaching almost double the sales from the whole of last season.

We still have limited availability of small and 4XL home shirts, as well as children’s home shirts and limited away shirts.  

Retail manager Stef McLean said: “The response to both kits has been absolutely fantastic.

“The amount of shirts sold has broken all club records, as well as being the biggest order Kitlocker have ever placed, which is brilliant.  

“We are now working to create an online pre-order option, which should be available soon. Once the new order of kit is received we will process the pre-orders before the rest of the shirts go on sale in the Blues Store and online.

“From ordering to delivery, the last reorder arrived in nine weeks, so we hope to have the new stock with us by the end of November. We will, of course, update everyone as soon as it arrives.”

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We ask fans to wait to take advantage of this system, but if you want order now the Blues Store are accepting pre-orders on shirts.

These can be placed by calling 0330 094 5930 (option 2) or by emailing blues.store@carlisleunited.co.uk – an online pre-order option will be available shortly.  

Chief executive Nigel Clibbens said: “The sales to date have been far beyond anything we have ever seen before - by a big margin.   

“On the one hand we are delighted fans want them so much but, on the other, we are sorry that every fan who wants one can’t get one just now. 

“The second order although far, far bigger than ever before, also by some margin, still proved to be less than we need.

“Forecasting demand for orders has proved very difficult. There are no precedents for the continuing sales we are seeing in all sizes for both home and away.

“The third order we have just placed is the biggest single order for kit in the history of the club.” 


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