Skip to main content Skip to site footer
Club News

CLUB: Responsible gambling policy

3 February 2020

Club News

CLUB: Responsible gambling policy

3 February 2020

The EFL has a five-year partnership that see the sports gaming company Sky Bet continue as its headline sponsor of the Sky Bet EFL until 2023/24.

Our policy

Carlisle United recognise the importance of ensuring that the relationship between the club and any gambling partner must uphold and further address sporting integrity and societal concerns that emanate or may be perceived to emanate from a commercial partnership between us and a betting company. We are committed to ensuring any relationship with a betting company enhances professional football’s efforts to uphold the integrity of matches.

Where we have a partnership with a betting company we will enter into a Memorandum of Understanding designed to help fans stay in control and gamble safely and to record respective commitments in relation to this underlying purpose. In accordance with this underlying purpose, the club believes that football and the gambling industry should work together to ensure that gambling is offered and promoted in a safe and responsible manner and that suitable treatment for problem gamblers is provided. 

Carlisle United and any partner will use their relationship to promote responsible gambling messaging as well as introducing measures aimed at protecting minors and the vulnerable. We will ensure any gambling partner is committed to promoting responsible gambling. We recognise that the promotion of sports betting should not come at the expense of those defined as problem gamblers, children or the vulnerable. In any marketing the club will at all times endeavour to:

+ comply with relevant codes and regulations concerning its marketing material, including the CAP and BCAP codes administered by the Advertising Standards Authority;

+ be mindful of the need to consider the relevant audience and appropriateness of its communications which relate to betting (and recognises that its data management systems  and their effective operation play an important role in order to deliver this); and

+ ensure that, where marketing messaging is targeted towards minors, any communications will not include reference to any gambling partner, as required by applicable law and encourage other EFL club’s whose target audience is largely made up of minors to do the same

+ a player may object that he is below 18 years of age or for religious reasons to wearing shirts, shorts or other apparel bearing gambling branding

+ CUFC’s ball boys, ball girls and mascots will not be required to wear or display any gambling branding

Carlisle United support responsible gambling -

When we talk about responsible gambling we're talking about being able to gamble without putting yourself or others at risk of harm. Part of gambling more safely and responsibly is understanding the odds of the game you are playing, what the rules are, and accepting that losing is just as much a part of gambling as winning. 

It is really important that all football fans are aware of the risks of impulsive betting and can recognise the behaviours that can lead from a bet on the football each Saturday to a more serious gambling issue. Football clubs have access to thousands of fans and have the authority to inform them on safer gambling.

United support five key responsible gambling behaviours:

+ Only spend what you can afford
+ Set your limits for time and money
+ Gambling is not the answer to any problem
+ Gambling when angry or upset is not a good idea
+ Gambling shouldn’t interfere with your personal relationships

Warning signs
To help you manage your gambling here are some safety tips and warning signs you should be aware of. Some of the signs which can mean gambling is having more of a negative impact on your life than a positive one include:

+ Spending more money and time on gambling than you can afford
+ Finding it hard to manage or stop your gambling
+ Having arguments with family or friends about money and gambling
+ Losing interest in usual activities or hobbies, like going out or spending time with friends or family
+ Always thinking or talking about gambling
+ Lying about your gambling or hiding it from other people
+ Chasing your losses or gambling to get out of financial trouble
+ Gambling until all your money is gone
+ Borrowing money, selling possessions or not paying bills in order to pay for gambling
+ Needing to gamble with larger amounts of money or for a longer time to get the same feeling of excitement or 'buzz'
+ Neglecting work, school, family, personal needs or household responsibilities because of gambling
+ Feeling anxious, worried, guilty, depressed or irritable

Help and support is available
There is also information and help available to help you stay in control, or quit completely, if that is what you would prefer. If you would like information or need to talk through what's on offer, you can contact GamCare for free and confidential information, advice and support: 

+ By visiting their website:
+ By calling the FREE National Gambling Helpline: 0808 8020 133  

Gambling is a regulated activity for a reason. Sure, it can be fun, but no form of gambling is risk free. If it were, it wouldn't be called gambling.

Advertisement block

iFollow Next Match Tickets Account