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CUMBRIANS ELITE: New game coming soon

20 December 2012

Your chance to join in and have some fun!

Starting in January, Carlisle United are proud to present the launch of a new online community game – Cumbrians Elite. 

In conjunction with Elite Family games, Cumbrians Elite is all about bringing the community and CUFC closer together.

With the recession biting down hard on local people and local businesses, United fanatics and cousins, Peter Scholes and Grant Templeton, wanted to produce something, in association with the club, that would help everyone through this torrid time and beyond.

Recognising that a sports club is the hub of any community, they have written a game that would allow supporters and their family and friends to compete against each other in a fun way that would help bring extra, much needed, revenue to the club. Unlike the usual lottery style competitions, this one would be based on the skills and talents of the teams involved.

On top of this, the boys wanted the game to drive a social network which would benefit all members, the community and the local businesses within the region.

Cumbrians Elite – How It All Works

To join, fans can enter a team of up to ten people (any age) and compete against other families and groups of friends in monthly challenges and competitions for prizes donated by the club and local businesses. Like a huge quiz across the region, the members can communicate with each other online and compete by completing fun, friendly challenges which tap into the skills and talents of those taking part.

The tasks are written in such a way that the information gathered through the competition entries can be used as marketing and commercial data for the good of the club. This allows fans to have a say in the decision making processes and hopefully see their ideas and suggestions used for the benefit of the club.

On the website, members can contribute their own articles and ideas about anything they think will benefit fellow members – recipes, holiday reviews, local places of interest etc. Among the other features, there are regular quizzes, games for children and a fans notice board. 

On the site, teams will score points for any contribution they make (such as submitting articles, entering the competitions, etc) and these points will be displayed in a league table on the website.

Local schools, colleges and community centres can all add information for free and the club can build a network of contacts through the site and the game that they may otherwise have missed out on.
As the community grows, we will be staging a number of social events nights at the club such as quizzes, games nights and business networking opportunities.

Members will receive a membership card which can be used against all the great deals on the offers page – from their local newsagent to the high street stores. These offers are exclusive to ELITE members and they can use their membership card in any other town or city where the scheme takes off which is ideal for travelling supporters who may be able to get a cheap hotel or restaurant whilst on their travels.

The boys at EFG will also be communicating with local firms for the benefit of the members to ensure they get value for money, saving them hundreds of pounds during these difficult times with local shops earning from repeat business as the membership grows. The club will reap the rewards too.

Nothing like this has ever been attempted before and, if everyone in the community works together on this, it could be of massive benefit for everyone in the region. If it proves to be as successful as we think it will be for Carlisle and Cumbria, there is no limit as to how big this could be.

If you want to know more, email us at and we’ll keep you up to date with info on the launch. Also, any local businesses that wish to get involved or just know more please get in touch and we will contact you for a chat.

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