Carlisle United are pleased to welcome Truly Independent LTD as an Associate Partner for the 2026/27 season.
The partnership gives Truly Independent opportunities to promote its services, engage with supporters and strengthen its presence across the local community.
Truly Independent took on its first recruit in 2011 and has since grown to become a UK-wide business that is consistently ranked among the leading financial advice firms in the country.
It provides expert advice on pensions, investments, protection, mortgages and other financial matters.
Andrew Goodwin, Truly Independent LTD Co-founder and CEO, author of the Amazon best-seller Work to Wealth, said: "We’re absolutely thrilled to sponsor our hometown team. Just like the Cumbrians, we’re always aiming higher without ever losing sight of our roots.
"You might say that football is a lot like a lifelong financial journey. There are plenty of ups and downs and all sorts of little milestones to work towards over time. Ideally, you’ll be suitably rewarded for your efforts in the end, but in both cases that’s far more likely to happen if you have a strategy and plan well.
"Every member of the Truly Independent team is a big believer in the idea of financial advice for everyone. That’s our number-one goal, to be part of an industry that’s genuinely able to make a positive difference to as many lives as possible.
"Similarly, United are making tremendous efforts to get everyone in the local community involved in the club. That sense of engagement and having a real connection is something we obviously share, which is why we’re so excited about this partnership."
Jake Bryant, Carlisle United Commercial Sales Executive, added: "We’re delighted to welcome Truly Independent to our growing number of partners for the 2026/27 season.
"They are an established and highly respected business with strong roots in Carlisle, and we’re excited to provide them with a platform to raise their profile and engage with our supporters throughout the season.
"We look forward to working closely with Andrew and the team to maximise the opportunities this partnership presents."
