Carlisle United are pleased to confirm an expanded commercial partnership with Magellan Transport Logistics, the US-based logistics business owned by Tom and Patty Piatak.
The agreement is a paid partnership on commercial terms approved by the club and builds on the existing relationship between Carlisle United and Magellan.
Under the agreement, Magellan will continue as a key international partner of Carlisle United and will be recognised as the club’s Official International Logistics Partner, strengthening the connection between Carlisle, Cumbria and the club’s growing US network.
The partnership will provide Magellan with a strong presence across stadium branding, matchdays, digital and social media, hospitality, business events, community-linked activity and recruitment branding support.
It will also create a platform for further UK/US business development, helping connect Magellan’s logistics expertise with companies that have transportation, warehousing, distribution, freight and wider supply chain requirements in the United States.
Tom Piatak, Carlisle United Chairman and CEO of Magellan Transport Logistics said: “This partnership reflects the club’s wider commercial strategy and our ambition to build relationships that create value beyond traditional advertising.
“It supports Carlisle United commercially, while also creating opportunities to connect businesses, build relationships and strengthen the link between Carlisle, Cumbria and the United States.
“Magellan has been part of the journey with the club, and this agreement gives both organisations a clear platform to continue developing that relationship in a meaningful and commercially focused way.”
Kerry Jardine, Commercial Manager at Carlisle United added: “This is a significant partnership for the club and a strong example of how we want to work with partners going forward.
“Magellan will have a meaningful presence across matchdays, digital content, hospitality, business events, community activity and recruitment visibility.
“It gives us a platform to deliver value throughout the season through relationships, storytelling, business introductions and shared commercial opportunities.”
The agreement also includes scope for Magellan to be involved in future international activity connected to Carlisle United, including potential US-based events, business activity or football-related opportunities where commercially and operationally appropriate.
