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FAMILY EXCELLENCE: Record-breaking number of EFL clubs achieve status

Scheme deemed a success

18 May 2023

Club News

FAMILY EXCELLENCE: Record-breaking number of EFL clubs achieve status

Scheme deemed a success

18 May 2023

A total of 66 EFL clubs achieved Family Excellence status for the 2022/23 season, which marks the highest success rate since the standard was introduced 15 years ago.

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The success of the Family Excellence Scheme is evident in the remarkable rise of junior season ticket sales which have risen by 41% across the League since the 2007-08 season. Overall season ticket sales are also up by 28% in the same period.

The Family Excellence scheme sees clubs receive two visit assessments each season, in order to determine the quality of the family matchday experiences they provide.

The scheme recognises the continuous improvement and best practice that emerges across the League and rewards clubs for their efforts in attracting and retaining young supporters.

Of the 66 EFL clubs which achieved Family Excellence status, 12 were recognised as ‘Gold Award’ winners for the exceptional family experience they provide for supporters on match days.

The appetite for live football shows no signs of slowing down with crowds for the 2022/23 season across the EFL increasing by 12% compared to the previous season with attendances at an all-time high this century.

EFL chief executive, Trevor Birch, said: “Our clubs deserve an enormous amount of praise for the outstanding work they have done in making sure the match day experience is a welcoming one for all families, which has helped boost attendances across all our competitions.

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“From improved engagement with supporters before and after games, to innovative approaches around the matchday itself, such as creating dedicated fanzones and improving catering options, clubs are pulling out all the stops to enhance their offering and attract the next generation of young fans.

“I would like to congratulate all those clubs who have achieved Family Excellence status and thank them for their efforts.”

The Gold Award winners for 2022/23 season are: Blackburn Rovers, Doncaster Rovers, Exeter City, Huddersfield Town, Hull City, Ipswich Town, Lincoln City, Middlesbrough, Plymouth Argyle, Queens Park Rangers, Rotherham United, Stoke City.

A full list of all other EFL clubs to receive Family Excellence status can be found below:

AFC Wimbledon



Milton Keynes Dons



Birmingham City

Newport County


Northampton Town

Bolton Wanderers

Norwich City

Bradford City

Peterborough United

Bristol City

Port Vale

Bristol Rovers



Preston North End

Burton Albion


Cambridge United


Cardiff City

Sheffield United

Carlisle United

Sheffield Wednesday

Charlton Athletic

Shrewsbury Town

Cheltenham Town


Colchester United

Stockport County

Coventry City


Crawley Town

Sutton United

Crewe Alexandra

Swansea City

Derby County

Swindon Town

Forest Green Rovers

Tranmere Rovers

Grimsby Town


Harrogate Town


Leyton Orient

West Bromwich Albion

Luton Town

Wigan Athletic

Mansfield Town

Wycombe Wanderers

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