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PIRELLI: Long-standing partnership continues to blossom

Manager and players visit commercial partners

4 November 2022

Pirelli and Carlisle United Football Club have worked in partnership since the 1970’s, when the world-renowned tyre company first started to advertise in the match day programme.

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Sponsorship of the distinctive and eye-catching Pirelli Stand on the west side of the stadium was put in place in the early 2000’s, with that particular partnership now in its seventeenth season, so we were delighted to receive an invite to pop along and meet some of the staff at Carlisle’s Pirelli site last week.

Manager Paul Simpson was joined by Morgan Feeney, Jordan Gibson, Tomas Holy and Mick Kelly for a photograph and signing session, with most of the afternoon taken up by the opportunity for F1 fan Morgan to find out more about the work done by the tyre specialists at the top level of motorsport.


Manager Paul Simpson said: “The club is rightly proud of its association with Pirelli, and it was interesting to hear that two of the city’s iconic brands have been working together for so long.

“I think we all know somebody who works there, and it was good to go there and get an insight as to what they do.

“I’ve said before, a club like ours needs to have strong local links, and being able to work closely with an internationally recognised organisation is huge for us.

“We had a really enjoyable afternoon and we thank everyone at Pirelli for making us feel so welcome.”


Pirelli UK Chairman & CEO, Dominic Sandivasci, said: “It remains a great pleasure to continue our fantastic relationship with Carlisle United Football Club.

“We are delighted that we can celebrate this with community efforts and events, such as hosting the club at our site. We also send the club all the best for the remainder of the 2022/23 season.”

Joining the team on the day, Pirelli UK Chief Technical Officer, Tony DiGravio, added: “It was an excellent day when the Carlisle United first team visited us, particularly as many of our colleagues are from the local area and support the team.

“It is important to us here at Pirelli UK to continue to strengthen our relationship with the club and community. Thanks once again to Paul Simpson and his players for joining us.”

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