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EFL: Record number of clubs achieve Family Excellence status

United achieve award for tenth consecutive season

29 April 2019


EFL: Record number of clubs achieve Family Excellence status

United achieve award for tenth consecutive season

29 April 2019

A total of 63 EFL clubs have achieved Family Excellence status, nine of which have been crowned as ‘Gold Award’ winners for their remarkable work in engaging families on match days.

The record-breaking number, up from 56 clubs in 2017/18, recognises continuous improvement and best practice in family engagement across the leagues and supports clubs’ efforts to attract and retain young fans of the future. 

Amongst the 63 clubs, the ‘Gold Award’ given to nine clubs highlights an elite number of clubs that offer an exceptional family matchday experience. 

EFL clubs received two ‘mystery family’ visits throughout the 2018/19 season, with their feedback and reports determining whether each respective club would achieve ‘Family Excellence’ status. 

The year-on-year progress of EFL clubs was highlighted at the EFL Awards earlier this month, with Doncaster Rovers named the EFL Family Club of the Year for their strong family culture, including their highly engaging family-focused matchday activities, along with an innovative kit design competition and a hugely popular and active mascot Donny Dog, and his ‘Kennel’. 

The respective Sky Bet Championship and League Two Family Clubs of the Year, Middlesbrough and Mansfield Town, also introduced exciting concepts, with the former showcasing innovative activities based on health, education and fun. Meanwhile, Mansfield’s Family Area and the introduction of a new Family Room has enhanced the club’s matchday experience. 

EFL Chief Executive, Shaun Harvey, said: “It has been fantastic to see the continued dedication and improvement made by EFL clubs in offering engaging matchday experiences for families. 

“More clubs than ever before are being recognised for offering true family value and a consistently high level of service and innovation, with the EFL’s long-running Family Excellence Scheme helping to produce positive and impactful change across the League, while driving a real focus on the overall matchday experience. 

“I would like to congratulate the clubs that have achieved Family Excellence status and those that have been awarded Gold status this year. We look forward to continuing our work with clubs to help drive change, and support the continued effort to attract and retain future generations of supporters.” 

A full list of EFL Clubs to receive the Family Excellence and Gold status can be found below:

AFC Wimbledon

Aston Villa


Birmingham City

Blackburn Rovers

Bolton Wanderers


Bristol City

Bristol Rovers

Burton Albion

Cambridge United

Carlisle United

Charlton Athletic

Cheltenham Town

Colchester United

Coventry City

Crawley Town

Crewe Alexandra

Derby County

Doncaster Rovers

Exeter City

Forest Green Rovers

Hull City

Ipswich Town

Leeds United

Lincoln City

Luton Town

Mansfield Town



Milton Keynes Dons

Newport County

Northampton Town

Norwich City

Nottingham Forest

Notts County

Oldham Athletic

Oxford United

Peterborough United

Plymouth Argyle

Port Vale


Preston North End

Queens Park Rangers



Rotherham United

Scunthorpe United

Sheffield United

Sheffield Wednesday

Shrewsbury Town

Southend United


Stoke City


Swansea City

Swindon Town

Tranmere Rovers


West Bromwich Albion

Wigan Athletic

Wycombe Wanderers

Yeovil Town

Gold Award Winners: Aston Villa, Cardiff City, Derby County, Fulham, Middlesbrough, Queens Park Rangers, Reading, Blackburn Rovers, Doncaster Rovers, Luton Town.

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