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CBS: Successful partnership continues with our Community Ticket Scheme

27 March 2017

Ticket News

CBS: Successful partnership continues with our Community Ticket Scheme

27 March 2017

Successful partnership continues with our Community Ticket Scheme

The Cumberland Building Society’s continued sponsorship of our much valued Community Ticket Scheme has now been in operation for just over seven years with local schools and community groups receiving up to 300 free tickets for home football matches during the season.

Sales and Marketing Director Phil King said: “Our relationship with the Cumberland is a strong one and it’s very important to us. They’ve been major sponsors of the Club over the last decade and have further supported us in recent years by providing a ticket sales hub in the city centre prior to all home fixtures.

“Their sponsorship of the Community Ticket Scheme is particularly important because it allows us to reach out to the younger generation through schools, clubs and organisations who always enjoy their time with us.

“We'd like to thank Cumberland Building Society for the support they give us and we look forward to continuing our partnership for many more years to come.”

Andrew Gordon, Head of Sales at the Cumberland Building Society, said: “Our support and sponsorship of the club is important to me on a number of levels and it’s something which we’ve forged and developed over a number of years.

“From a business perspective I think you’d have to say there’s a natural affinity between a local building society and a local football club anyway. A great example of that was the aftermath of the recent floods. Within a matter of days we had the Blues Store, the media department and the ticket office housed in our Fisher Street Branch and operating almost to full capacity.”

“Selling tickets from the hub on Fisher Street has worked out really well for all parties, and particularly for fans who find it to be really convenient to be able to get a ticket when they’re up in town doing a bit of shopping anyway,” he confirmed. “In terms of the Community Ticket Scheme, we do a heck of a lot of work with schools as part of the CBS community programme and it has been enhanced by being able to link up with the club to provide this unique match day experience.

“The scheme includes player visits to the schools in the week leading up to the game and first team players and OLGA also meet the children in the Community Stand before kick off on the day of the game. They also get to go pitch side and see behind the scenes, so it really is an excellent, positive and exciting experience for everyone, with the emphasis on getting as much engagement and interaction as possible.

“The children get tickets included for the next game, to encourage them to come back, hopefully having hassled mum, dad, family and friends to come as well, so we also see it as a good way of helping the club to develop the next generation of fans. Long may it continue as far as I’m concerned.”

“On a personal level, I’m a born and bred United fan and I’ve been coming down to Brunton Park since I was four years old,” he explained. “Over the years I’ve worked in the pie huts and helped to paint the goal posts and all sorts, so it’s a deeply ingrained love of the club.

“I’ve had a lot of good moments following the club but still, to this day, thinking about being at Wembley the first time we ever went there puts the hairs up on the back of my neck. I remember when we conceded the goal that it went quiet for about 15 seconds and then 30,000 people realised that, actually, it didn’t matter. The noise we all made after that was unbelievable and it was a really proud moment for everyone connected with the club.”

Blues fans can also support the club with a savings account from the Cumberland Building Society. This donates 1% of the total average balance to the Club, as well as offering a range of other benefits including a discount in the Blues Store and a free prize draw which gives young savers the chance to be a mascot at future home games.

Click HERE for more information on the Young Cumberland Blues Account.

If you would like to know more about our Community Ticket Scheme, and how to get your school or organisation involved, please email



Cumberland Building Society’s bank account customers are the happiest in the UK according to research undertaken by Fairer Finance.

The top spot was awarded by Fairer Finance, a consumer group that focuses on the banking industry. Their independent survey of over 23,000 bank and building society customers across the UK found out what people think of their financial provider, how well they handle complaints and how transparent they are.

The Cumberland topped the table for bank accounts, ahead of the likes of First Direct and also ranked number one for customer happiness.

Alex Windle, General Manager at the Cumberland, said: “We’re extremely proud of the service we provide so it’s great to know our customers rate us so highly. The research clearly shows that big doesn’t always mean best, so if the service you’re receiving from your bank is poor, switch to somewhere that makes you happy!”

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