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COMMERCIAL: Heineken UK and United team up for new season

5 August 2015

Heineken UK announced as official beer and cider supplier

Carlisle United Football Club are delighted to announce Heineken UK as our new official supplier of beer and cider.

Heineken UK have an unrivalled portfolio of iconic brands and have committed to a two-year pouring rights deal with the club as we head into the 2015/16 campaign.

Sales and Marketing Director Phil King said: “This is a fantastic commercial deal for the club and we think it will be a big hit with our supporters as Heineken UK introduce popular brands, including John Smiths and Fosters, to our bars.

“The discussions we’ve had have been very encouraging and we have already highlighted opportunities for exciting promotions and competitions, with unique prizes and experiences, which will run throughout the season.

“The really encouraging thing for me is that Heineken UK clearly want to come in and work with us as we look for new ways to engage with the fans, as well as provide us with a first class pouring service around the ground. That can only be of benefit to all concerned.”

Richard Eastwood, Regional Sales Director for Heineken UK, said: “I am delighted that Heineken UK has become the official beer and cider supplier for Carlisle United. 

“We are committed to delivering an unrivalled level of service over the course of the next two years and interaction and engagement with the fans will be central to that. 

“Our immediate aim is to invest in new equipment for the bar areas around the ground which will improve the quality of the product and the speed of service. We look forward to showcasing our market leading portfolio of brands and to supporting the club through what we hope will be a very exciting period.”

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