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22 August 2012

Carlsberg UK secure pouring rights

Carlisle United Football Club are delighted to announce Carlsberg UK as the new official beer supplier at Brunton Park.

The club and Carlsberg UK have worked closely together since the end of last season to finalise a pouring rights deal ahead of the new campaign with both parties committed to supplying an unrivalled level of service.

Commercial manager Clair Fidler said: “We’ve liaised closely with Matt Simpson and Lee Thompson from Carlsberg UK as we put the deal together and we are delighted that we are now able to welcome them on board.

“The really encouraging thing for us is that Carlsberg UK genuinely want to come in and work with us as we look for new ways to engage with the fans, as well as provide us with a pouring service around the ground. 

“They already agreed sponsorship of our game against Tranmere this month and are the driving force behind a fantastic ‘Face in the Crowd’ competition in our matchday programme. We’re looking forward to working with them even more as we push on into the new season.”

Lee Thompson, Regional Sales Manager Tyne Tees for Carlsberg UK, said: “I am delighted that Carlsberg UK has become the official beer of Carlisle United FC. 

“We have been involved in discussions since the end of the 2011/12 season and I believe taken the time to really identify what the club needed from a national brewer. 

“We are committed to delivering an unrivalled level of service moving forward, and engaging with the supporters will be key to delivering this objective. 

“We have great aspirations to increase distribution of our brands in Cumbria and look forward to showcasing our market leading portfolio of brands at Brunton Park. We're looking forward to a successful season supporting the club in its ambitions for Championship football."

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