Carlisle United's new-look £1 matchday programme has already been declared a sell-out success.
The United Review has been slimmed down to 16 pages and slashed in price from £3 to just a quid as an experiment this season.
And the radical change in format proved an instant hit with Blues fans when it was launched at United's opening npower League One home fixture against Brentford a week last Saturday.
Sales soared so high both inside and outside Brunton Park before, during and after the Blues' 2-0 win over the Bees that the programme's entire print run of 1,300 copies completely sold out.
It was an amazing response from supporters as sales of the bulkier old £3 programmes had dropped to barely 300 at some home games last season.
Average programme sales last season were down to around 11% of the crowd, which would mean 660 for a 6,000 attendance.
So with this season's opening home league fixture attracting 5,931 spectators, the 1,300 programme sell-out meant sales were around DOUBLE what might have been expected last year.
The initial success at the Brentford game was followed up at United's midweek Carling Cup tie against Huddersfield, which drew a crowd of 3,475. The print run had been reduced to 1,000 because of the lower crowd expected but fans still snapped up 800 programmes, which represents more than 20% of the crowd - again around double last
season's penetration level.
The idea of launching the £1 programme came from United's media officer Andy Hall, who is also the programme editor. Andy said: "The sales we have had so far this season have been incredible. I'd like to thank all the supporters who have bought one.
"Things had gone really well at the Hibs friendly when we first launched the £1 programme but we could not have wished for anything better than a sell-out at the first league game. Sales were also great at the Huddersfield game. Long may it continue."
The Football League are monitoring the success of United's £1 programme as sales of the more expensive, thicker match programmes continue to dwindle at many other clubs.
Andy added: "The Football League are very interested in how things go with us this season. If sales carry on like this, I think a lot of other clubs will switch to this slimmed-down £1 format.
"We have had a lot of feedback from home and away fans and it has been extremely positive. It just shows that if you give supporters what they want, they will respond. Our programme now is actually adding to the fans' enjoyment of the matchday experience and is helping to cut costs quite considerably, which always goes down well."
The £1 United Review will again be on sale at Brunton Park this Saturday for the game against MK Dons (kick off 3pm)
Meanwhile, United are expected to make an announcement next week about the launch date of a new club magazine called United Scene, which will go on sale every two months, starting in September, priced £3.95.
